![]() The change hit Meta properties particularly hard, and has dealt the company a one-two punch in combination with the rise of TikTok, which is stealing Meta’s users-and therefore its advertisers, who want their products to be seen by the most people. Alphabet’s chief business officer, Philipp Schindler, admitted to “pullbacks in spending by some advertisers” due to uncertainty within the industry. ![]() “We’re … continuing to face targeting and measurement headwinds such as Apple’s iOS changes, which we believe are contributing to the growth challenges across the digital advertising industry,” said Meta’s chief financial officer Dave Wehner, who post-call moved to become the company’s chief strategy officer. Meta could lose $10 billion in ad revenue this year because of the user prompt on Apple devices. The ability to opt out has always existed, but has traditionally been less explicit than Apple’s unavoidable popup. ![]() It allows users to either consent to, or deny, apps tracking them and reporting data back to advertisers. Snap, Twitter, and Meta’s results all highlighted one of the existential issues for online advertising and user tracking: The changes introduced in iOS 14.5 that allowed users to opt out of the ability to be tracked by big apps.Īpple’s introduction of app-tracking transparency (ATT) empowers end users-but leaves apps shorn of access to user data that they had grown accustomed to profiting from. While all the apps compete in a race to be copycats of each other, they face other big issues. ![]() But the shift to a purely algo-sorted feed disempowers creators.” “Platforms need to double down on investing in content and nurturing their creators from first viral hit to global star. “Strategically, it’s a mess,” says Owens. It all spells concern for users, who are seeing the panoply of different apps they use transmogrify into a number of Frankenstein’s monsterlike super apps that look and act principally the same as each other, just with a different logo. Maestri highlighted the strong active device base and high customer satisfaction and loyalty and higher-than-ever engagement as factors driving the Services growth.Īs for opportunity going forward, Tim Cook said that he sees Apple’s Services as “underpenetrated” in a number of areas.Instagram chief Adam Mosseri has already decided to dial back some of the more significant changes to the app after a public outcry, but the company is still likely to pursue its strategy of promoting Reels. That’s up more than 40 million in just three months and Apple said it’s added over 150 million in the last year.Įven more impressive, Maestri shared that Apple had less than half of the almost 1 billion subscriptions it does now just three years ago.Īn update on the specific number of active devices wasn’t shared other than referencing the “more than 2 billion” milestone the company revealed back in February. A big part of the latter is Apple customer subscriptions and CEO Tim Cook announced during the company’s earnings call that’s almost hit the 1 billion mark.ĭriving the all-time Services revenue of $20.91 billion, Cook and Apple CFO Luca Maestri shared that the company saw record growth for the App Store, iCloud, Advertising, AppleCare, and more.īig picture, both Cook and Maestri said Apple now has over 975 million active subscriptions. Apple’s fiscal Q2 results are in and along with a March revenue record for iPhone, the company also had another all-time high in Services revenue.
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